How to Avoid Common Pitfalls of Cloud Service Monetization

SafeNet Software Monetization Expert to Speak at SIIA All About the Cloud Conference

BALTIMORE
May 19, 2011

SafeNet, Inc., a global leader in information security, announced today that Chris Holland, Vice President, Software Rights Management for SafeNet will present at the Software and Information Industry Association’s (SIIA) All About the Cloud Conference in San Francisco on Understanding and Avoiding Four Common Pitfalls of Cloud Service Monetization.

The presentation will, using actual case studies, show how software vendors can identify and address critical aspects of monetizing a cloud service offering.

  “As software vendors make the transition from traditional product delivery to cloud service delivery, they not only require the technology to help monetize their offerings, but also guidance on how to maximize service profitability in the long run,” said Chris Holland, vice president, Software Rights Management, SafeNet. “SafeNet has worked closely with some of the industry’s largest and most reputable on-premise, hybrid, and cloud service vendors – devising practical and innovative software monetization strategies to maximize market presence. This presentation summarizes the key aspects and benefits of software monetization in the cloud – and highlights the tools available to maximize revenue and competitiveness.”

Session attendees will understand how to address:

• Flexibility – the ability to package and re-package service offerings and pricing models quickly and without having to involve R&D
• Control – the ability to control what aspects of a service a specific end user can access, providing trial, up-sell and usage measures
• Automation – the ability to integrate back office systems to create a clean, automated process for receiving orders, provisioning service agreements, license and entitlement management, and ongoing customer management
• Measurement – the ability to track and report on service usage at the feature level to fuel billing and subscription management services while also gaining valuable insight into how a service is being used

Chris Holland’s presentation, Understanding and Avoiding Four Common Pitfalls of Cloud Service Monetization, will take place on Wednesday, May 25 at 1:30PM PDT. The company will also showcase Sentinel Cloud Services, the industry’s only software licensing and entitlement management solution delivered in the cloud for the cloud at booth #8.

SafeNet’s portfolio of Sentinel Software Monetization solutions provides software publishers with the industry’s most trusted software protection, licensing, and entitlement management products and services for installed, embedded, and cloud applications. Visit www.safenet-inc.com/sentinel, www.sentinelcloud.com, and http://www.licensinglive.com to learn more.

For more information on the SIIA or the All About the Cloud Conference: http://siia.net/aatc/2011/default.asp