SMILE Internet Gold Gives Home Subscribers ISP Secure Web Access

SMILE Internet Gold offers user-friendly, affordable, and effective solution for secure web access with eSafe

User-friendly, Affordable, and Effective Solution

“The bottom line is that it's really an easy sale. Technical support and the sales representatives do not have to explain too much. They just tell the user, 'If your line is slow, or you're having a problem with pop-up windows, try SafetyNet.' And the results speak for themselves.”

Eitan Horwitz,
Customer Relations Manager,
SMILE Internet Gold

Customer Profile

SMILE Internet Gold, one of Israel's largest communication companies, provides web connectivity to thousands of subscribers, in both business and residential environments.

Established in 1996, Internet Gold operates in the fields of Internet Access, econtent/e-advertising, e-commerce, search and VoIP-based telephony. They are controlled by one of Israel's major investment companies, Eurocom Communications. Its shares are traded on the NASDAQ exchange under the symbol IGLD and on the TASE - TA 100.

Business Challenge

  • Secure the online surfing activities of thousands of broadband home subscribers without requiring desktop software

Solution

  • SafeNet eSafe - ISPs can provide their home and small business subscribers with affordable, transparent protection against spyware, viruses, Trojan horses, and other online threats
  • Fast and Significant Results - within days of implementing eSafe, subscribers saw a significant improvement in their connectivity. This was especially significant when considering
    the fact that connectivity problems due to spyware infection were one of the leading reasons subscribers' turned to Internet Gold technical support.
  • Web Surfing at an Affordable Cost - At a two-dollars a month initial fee, the transparent service, marketed by Internet Gold as “SafetyNet” was wildly popular – so much so, in fact, that within a few months, Internet Gold had to stop selling
    the service temporarily, in order to implement more hardware from which to run it.
  • Mutual Interest - By entering into a revenue share model, all parties shared the risk and success.