DRM Fusion Toolkit4TV

Enabling Mobile TV

For mobile operators, mobile TV services represent an extremely promising revenue channel. However, successful deployment of such services requires protecting the broadcast content against piracy threats and unauthorized use. Equally important is the ability to incorporate flexible licensing and rights management capabilities to maximize consumer reach and offer multiple service options.

There are numerous business models for mobile TV services, such as ad-supported content, time-limited play rights, subscription packages, pay-per-view, video on demand and content recording. Mobile TV such as recorded or live events is secured with the integration of content and service protection as well as rights management capabilities.

By incorporating SafeNet’s DRM Fusion Toolkit4TV into their existing broadcast delivery platform, mobile operators and service providers can effectively and securely bring new mobile TV services to the market. DRM Fusion Toolkit4TV delivers the security demanded by content owners, creating new opportunities for service providers to obtain, deliver and monetize high-demand premium content and increase overall revenue.

DRM Fusion Toolkit4TV is an add-on module for the DRM Fusion Toolkit. Please view the Toolkit4TV product brief.

Mobile TV over Any Broadcast Network

DRM Fusion Toolkit4TV is the first solution to support multiple open standards for protection of mobile TV over any broadcast network, including DAB, DMB, DVB-H and, MBMS. By providing content and service protection as well as rights management capabilities, DRM Fusion Toolkit4TV delivers an all-in-one solution to enable exciting new mobile TV services.

DRM Fusion Toolkit4TV protects all types of broadcast content. Whether it is live content such as sporting events or concerts that need to be encrypted “on the fly” or pre-recorded content such as movies, DRM Fusion Toolkit4TV delivers the encryption and licensing capabilities required.

Increase Revenue

With the secure DRM Fusion Toolkit4TV solution in place, service providers not only create new revenue opportunities but also give their buying consumers more choices for accessing the content they want.

Open Standards-based

DRM Fusion Toolkit4TV supports:

• The 18Crypt profile of Digital Video Broadcasting (DVB)-IP Datacast
• The DRM profile of Open Mobile Alliances (OMA) Broadcast (BCAST)
• The smartcard profile of OMA BCAST
• Multimedia Broadcast Multicast Service (MBMS) Security
• Microsoft Windows Media DRM

One of the most significant advantages of open standards is that they eliminate vendor lock-in compared with Conditional Access (CA) solutions. Further, open standards allow operators to provide mobile TV service to off-the-shelf handsets, avoiding the provisioning problems and support issues associated with proprietary client-side code.

Uncompromising Protection

DRM Fusion Toolkit4TV protects broadcast mobile content and services from unauthorized consumption of transmitted content and from illicit forwarding of recorded content from mobile phones to other consumer devices. With a proven history protecting the world’s most critical and sensitive data, SafeNet guarantees the most deployed and most reliable DRM solutions available in the market today.

Highly Distributed Deployment

Mobile TV represents the convergence of cellular networks and traditional broadcast TV. In many cases, mobile TV systems will involve collaboration between operators and broadcasters. Spectrum limitations may also require mobile operators to work together.

DRM Fusion Toolkit4TV has been specifically designed to accommodate distributed deployments with different components operated by different entities. Its modular design allows, for example, a broadcaster to handle content encryption, while one or more operators own their customers and handles service registration and billing.

Cost-effective and Time-Saving Deployment

DRM Fusion Toolkit4TV can be deployed immediately without the need for significant upfront investments or costs, thus reducing overall time-to-market. The solution seamlessly integrates with the other components within a mobile TV ecosystem, including the broadcast server and Electronic Program Guide (EPG), supplying service providers with compelling and cost-effective broadcast distribution platform.