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Arxan Technologies
Mike Dager, Chief Executive Officer
The Software Piracy Problem: What Can be Done?
Software revenues are at risk - approximately $40 billion of software was globally pirated in 2006 alone. Today's
hackers are successfully employing insidious attacks from the binary level up, and are then systematically selling
that pirated software through underground websites. In fact, upwards of 35 percent of an organization's revenue is
lost to piracy, according to a recent IDC study. How can software developers ensure that their code and license
management applications are protected?
Mike Dager, CEO of Arxan Technologies Inc., will define the most alarming threats to software, including desktop,
embedded and digital media applications. Dager will share strategies and solutions for hardening applications
against piracy, tampering and reverse engineering. He will also address how combating software pirates requires
broad and deep fortification of software applications - in conjunction with license management solutions.
Cisco Systems
Niraj Gopal, Project Manager, IOS Software Packaging & Licensing
IOS Software Activation
Software is becoming a core differentiator in the networking infrastructure industry, and Cisco with its industry
leading IOS software developed a new technology - IOS Software Activation - to enhance perceived value of IOS software
and create new software business models. Software activation makes the software deployment and management simpler and
uses license keys to entitle software feature sets. This presentaton will give detail insight into the Cisco Software
Activation solution.
Ericsson
Christian Blomster, Strategic Product Manager for License Management
License Handling within Ericsson
Christian Blomster is Product Manager at Ericsson AB, and work with License management strategies and concept
issues. He joined Ericsson in 1990 and has worked in different areas from HW manufacturing to customer Project
Manager for mobile network rollouts. Before the current position he worked with product structuring and design
rules for licensing.
Group 4
David Ella, Chief Technology Officer
Licensing Complex Requirement Combinations in a Security Environment
Security software developer Group 4 Technology faced challenges when designing a cost-effective software based
licensing model to replace long term use of SafeNet dongles. Challenges included handling multiple brands and
feature sets, optional software modules, per item equipment licenses, software client licensing, multiple distribution
channels, high and low software price points in different market sectors plus a genuine need for software security.
This presentation reviews the issues and the roadmap selected for this ongoing project
Open iT
Eistein Fosli, Founder Open iT, Inc.
PayPerUse Agreements Prove Valuable to Both Software Publisher and End Customer
Since 1998, Fortune 500 company Statoil (www.statoil.com) has deployed Open iT for usage reporting on their multi-million dollar software investment. Statoil was an early adopter of the concept of measuring usage and initially chose Landmark Graphics Corporation (www.lgc.com) over competitors because Landmark was open to a
usage-based contract for its core software product. Mr. Fosli will use Statoil as an example for how the software vendor benefits from an open relationship with their customer.
This talk will cover the most popular types of pay-per-use agreements and show how a vendor can use metering software to offer license agreements that meet customer needs in a variety of multiple vendor environments, and leverage advantage over the competition-all without changing a single line of code.
Tarrant
Jan Tschöpe - Project Manager
Integrating a Licensing Solution with Existing Backoffice Architecture
Tarent is a SafeNet partner with experience in integrating licensing into complex back office environments.
Back office systems are becoming increasingly complex. At the same time, customer demands and business requirements
are changing rapidly and require a flexible and dynamic IT infrastructure. To master complexity and adapt smoothly
to changes is the key challenge of today's business success.
Tarent develops and deploys Service Oriented Architectures (SOA) that efficiently break down complexity into
manageable components which enable flexible and future-proof backoffice integrations. The talk will describe
a recent implementation as well as generic requirements, architectures and guidelines for powerful back office
workflows and fully automated licensing.
SafeNet, Inc.
Jam Khan, Director of Product Management, Software Protection
Licensing Solutions for Customer Satisfaction and Profit
In this session, attendees will learn the new technological, business and governance compliance developments that
are impacting the various uses of licensing models in the industry. Attendees will also learn how to choose the
right license model by understanding how their software is used by customers, and how to reduce complexity to focus
on benefits to the end user. Finally, there will be a discussion on the future trends in technology, such as SaaS
and virtualization, and their impact on software licensing practices.
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