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A tumultuous economy is on the horizon. It is time for ISVs to look at whether and how they are protecting their
software ROI. Ever since the Internet arrived, hackers have been using the technology against itself to gain
access to critical data such as passwords and financial information. But a new market they are now targeting is
the software industry, as hackers have discovered how to violate software controls and rights, and pirate intellectual
property (IP). This problem has cost software developers over $40B in lost revenue, and represents the single
argest threat to software companies today, siphoning an average of 35% off of software sales. This session will
examine key considerations in protecting software applications in order to maximize software ROI.
This session explores how common functions of license management can be exposed in widely used technologies such as portals or
web-based applications. Real-time integration between back-office licensed software, portals, and other channels enables greater
efficiency, streamlined processes and a high degree of automation. Adding workflow and business intelligence to capture and view
KPIs based on licensing data, organizations with revenue streams from licensing software can truly optimize their top and bottom lines.
IDC will present research and analysis of the impact of licensing software in a virtualized environment. The
presentation will examine current licensing models and show how those models are problematic either for customers
or software vendors (or both) in light of virtualization. This session will also provide examples of innovative
software models that could become more prevalent as vendors continue to adapt their approach, and also give detail
on what makes these models work - and where they fall short- both for customers as well as the vendor community.
Software metering and tracking will also be discussed, since these will be important enablers of future software
license scenarios.
The digital distribution of content, product and services is a growing business trend that is impacting many companies in
the Software, Internet, Entertainment and Media industries. In the world of software, this concept creates several challenges
based on the issues related to order management, delivery management and entitlement management. The matter is further
complicated with newer opportunities enabled by digital distribution in terms of changes in the way software is licensed
to users. Software as a service (SaaS) and various other models of licensing demands a whole new approach to doing business
for software companies. The extent of changes in the business strategy and operations strategy for software companies is only
being discovered now.
Transitioning from licensing as a back-office afterthought to a strategic element of corporate business strategy has recently gained momentum at Brocade. This presentation will explore some of the issues that factored into this key transition.
The Centralized Enterprise Licensing User Group seeks to facilitate collaboration among companies who administer software licensing at the enterprise level,
enable sharing of best practices and experiences, and partner with software publishers to improve software license management tools and processes.
The ubiquity of the internet has had an impact on all aspects of software including how it is delivered, consumed, priced and evaluated. Virtualization
and Software as a Service, as examples, have forced a reassessment of existing business models. P2P and other file sharing networks make it easier than
ever for illegal software distribution channels to thrive, bringing into question the effectiveness of traditional software security techniques. There is
no one-size-fits-all solution and an effective software security strategy involves picking the right combination of technology and business rules appropriate
for one's target market. One of the best ways to achieve this is by defining the appropriate metrics that will be used measure ROI. This session will explore
various software security, licensing and monitoring techniques that can facilitate measuring the success of such deterrents.
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LicensingLive Snapshot
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