Tsion Gonen - Chief Strategy & Marketing Officer
Chief Strategy & Marketing Officer
Tsion Gonen serves as SafeNet’s Chief Strategy and Marketing
Gonen is responsible for developing SafeNet's global business and product
strategies. He leads the development of new business strategies
that identify, capture and capitalize on emerging market key trends within
the information security market. Mr. Gonen leads the company’s worldwide marketing
efforts, including strategic positioning, and brand management, ensuring that
the company’s vision and long-term strategy is effectively communicated to
internal and external stakeholders.
Prior to assuming his role as Chief Strategy & Marketing
Officer, Mr. Gonen was responsible for overseeing the company’s Data Protection
product portfolio strategy and execution.
Mr. Gonen joined SafeNet in April 2009 from Aladdin Knowledge Systems, where he
led Aladdin’s global sales and marketing efforts, focusing on driving the
company’s go-to-market strategy and sales execution. Prior to that role, Mr.
Gonen led Aladdin’s Content Security business unit, directing its growth
strategy in the worldwide enterprise market.
Before joining Aladdin, Mr. Gonen served as the Managing Director of the Middle
East distributor of Sony Ericsson where he as was instrumental in significantly
increasing revenues and expanding the company’s client base. Prior to joining Sony Ericsson, he served as
Vice President of Marketing & Sales for Emblaze Mobile.
Mr. Gonen holds a bachelor’s degree in Electrical
Engineering from Tel Aviv University.