SafeNet Teams with Wind River to Simplify Software Monetization for Embedded Systems Running on VxWorks

SafeNet Sentinel® RMS together with Wind River VxWorks® RTOS provide embedded system vendors with out-of-the-box access to IP protection, software licensing, and entitlement management capabilities

BALTIMORE
March 12, 2013

Software monetization leader, SafeNet, Inc., today announced that it has entered into a formal agreement with Wind River Systems, Inc., a world leader in embedded and mobile software to help intelligent device and equipment manufacturers in navigating the transition from hardware-centric business models to a software-based product monetization approach.

SafeNet’s industry-leading software licensing toolkit, Sentinel RMS, now supports VxWorks^® RTOS (real-time operating system), enabling customers to enjoy award-winning software protection, licensing, and management technology out-of-the-box.  

“Today’s embedded appliances are rapidly shifting to architectures that combine standardized hardware with more and more sophisticated software. This shift to software-based intellectual property is enabling more flexible and competitive pricing in an increasingly global, although mature, market,” explains Avni Rambhia, digital media industry manager, Frost & Sullivan. "This shift to software-based intellectual property also brings with it many new and unfamiliar risks for intelligent hardware vendors, such as vulnerability to counterfeiting and piracy, and device tampering, making software security a business-critical consideration for all intelligent device manufacturers.”

 VxWorks is a leading operating system for embedded systems used in industrial applications, among others. The agreement between the two companies will allow Wind River customers using VxWorks to easily take advantage of SafeNet’s award-winning software monetization solutions in order to protect their intellectual property from tampering, reverse engineering, and theft while also enabling the introduction of feature-based licensing and entitlement management into their go-to-market strategies.

“Wind River’s customers deliver intelligent hardware systems fueled by increasingly sophisticated software,” said Prakash Panjwani, SVP & GM, Software Monetization, SafeNet. “Many of those customers face tremendous obstacles when it comes to controlling access to their IP, ensuring the functioning integrity of their products, and experimenting with new, more flexible business models. It is for this reason that we are proud to team with Wind River to provide their customers with an out-of-the-box, award-winning solution for all of their software protection and monetization needs.”  

SafeNet offers a variety of software protection, licensing, and entitlement management solutions designed specifically for embedded systems. These solutions are optimized for the resource and memory constraints typically presented by embedded environments. The solutions are highly portable and provide everything today’s evolved hardware vendor needs to protect, price, package, and manage the software powering their solutions, according to market needs.

“A successful shift to software-centric business models is heavily reliant on mature software licensing and policy management components to ensure a seamless user experience and scalable business operations.” Rambhia continued. "Vendors of proven, secure, and scalable software licensing and entitlement management solutions, such as SafeNet, are key enablers of this new generation of software-powered intelligent devices.”

SafeNet offers Sentinel Software Monetization Solutions tailored specifically to protect and manage software embedded within any piece of hardware—from networking appliances and medical devices to mobile handsets and industrial automation equipment. These offerings provide device and equipment manufacturers with all the tools they need to effectively protect their products from tampering and reverse engineering, while also opening up an entirely new world of packaging and opportunities to maximize profitability.    

Sentinel Embedded Software Monetization Solutions feature:

Award-winning license enforcement and IP protection technology for ensuring device and brand integrity, mitigating reverse engineering and safeguarding revenue.

The industry’s widest variety of flexible licensing models and enforcement mechanisms for enabling device and equipment manufacturers to meet the packaging demands of every customer every time.

A reduced footprint paired with efficient use of memory, allowing our solutions to conform to the strictest of embedded environment constraints without compromising device performance.

Out-of-the-box support for a broad variety of platforms and operating systems, and a design that supports quick and easy custom porting.

Integration with the company’s web-based entitlement management solution, Sentinel EMS, enabling software publishers to centralize and automate product activation, usage tracking, and ongoing end-user entitlement management.    

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants. For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector, and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics, and emerging economies? Contact us to start the discussion,http://www.frost.com.    

About SafeNet Software Monetization Solutions

SafeNet has more than 25 years of experience in delivering innovative and reliable software licensing and entitlement management solutions to software publishers, technology vendors, and cloud service providers worldwide.

Easy to integrate and use, innovative, and feature focused, the company’s family of Sentinel Software Monetization Solutions are designed to meet the unique license enablement, enforcement, and management requirements of any organization, regardless of size, technical requirements, or organizational structure. Only with SafeNet are clients able to address each and every aspect of the software monetization lifecycle—from copy and intellectual property protection to product catalog management and ongoing end-user experience improvement. With a proven history of adapting to new requirements and introducing new technologies to address evolving market conditions, SafeNet’s more than 25,000 customers around the globe know that by choosing Sentinel, they choose the freedom to evolve how they do business today, tomorrow, and beyond.