SafeNet Fuels the Transformation of the Intelligent Device Industry with New Embedded Software Monetization Solution

Sentinel® RMS Embedded Provides Industry-proven Feature Packaging, Control, Tracking, and Management Capabilities Specifically for Embedded Systems

BALTIMORE
April 24, 2013

SafeNet, Inc., a leading provider of software monetization solutions, today announced Sentinel RMS Embedded, a small footprint, highly portable version of the company’s industry-proven enterprise software licensing toolkit, Sentinel RMS. The solution is designed specifically to meet the challenges of memory-constrained embedded environments. Sentinel RMS Embedded leverages feature-level control mechanisms and entitlement management techniques to enable embedded systems vendors to protect, manage, and flexibly price and package  the software powering their hardware in order to maximize revenue, reduce operating costs, and improve customer experience.

Sentinel RMS Embedded allows device and equipment manufacturers to effectively enable new, more efficient business models through feature-level packaging, control, software usage tracking, and ongoing entitlement management. This allows vendors to build incremental value and optimize revenues by pricing and selling their base product separately from additional features. This capability also helps to lower operating costs by allowing vendors to decrease the number of hardware SKUs they are required to support, ultimately lowering the cost and complexity of support, upgrades, and renewal processes.

In addition, full integration with Sentinel EMS, the company’s enterprise entitlement management system, provides device and equipment manufacturers with the option to easily automate many of the laborious processes associated with customer lifecycle management—from product activation to ongoing use and upgrade management—in order to further reduce operating costs and improve customer experience.

“Adoption of an effective embedded software monetization strategy will enable vendors of embedded systems to obtain the same licensing protection, flexibility, and operational efficiency benefits that software vendors have realized for years,” said Michelle Nerlinger, vice president of marketing, SafeNet.

Unlike typical software, embedded systems often run on non-standard platforms, have very little spare memory, and have strict performance requirements. Sentinel RMS Embedded is built with these challenges in mind.

Sentinel RMS Embedded Features:

• Product Configuration Management – Enables the generation of multiple software pricing and packaging options from one primary code build to reduce inventory costs and simplify operational processes.
• Flexible Business Models – Provides the industry’s widest variety of flexible software licensing models and enforcement mechanisms to meet the packaging demands of every customer every time.
• Remote Feature Management – Allows vendors to remotely upgrade software and control feature-level access to simplify the entire customer lifecycle management process.
• Centralized Management and Process Automation – Enables centralization and automation of product activation, usage tracking, and ongoing end-user entitlement management.
• Designed for Embedded Systems –Reduced footprint and efficient memory use conform to the strictest of embedded environment constraints without compromising device performance.
• Highly Portable –Out-of-the-box support for a broad variety of platforms and operating systems supports quick and easy custom porting.

 

Embedded Software Monetization Resources

• Embedded Software Monetization Quick Reference Guide
• View a live demo of Embedded Software Monetization in action
• Sentinel RMS Embedded Product Brief

 

SafeNet at Design West 2013

The SafeNet Embedded Software Monetization team will also be on site at Design West 2013 to answer questions and demonstrate the power of software licensing and entitlement management when applied to an intelligent hardware device. The team will be utilizing a live racetrack to demonstrate how licensing can be used to control hardware at the feature level—in this case Carrera Slot Cars—in order to improve customer lifecycle management, enhance packaging capabilities, and reduce operating costs. The team will also be greeting visitors at its booth (#2331) with snacks and margaritas, offering the chance to win a remote-controlled Porsche 911 and giving away gas cards.

About SafeNet Software Monetization Solutions

SafeNet has more than 25 years of experience in delivering innovative and reliable software licensing and entitlement management solutions to software publishers, technology vendors, and cloud service providers worldwide.

Easy to integrate and use, innovative, and feature focused, the company’s family of Sentinel® Software Monetization Solutions are designed to meet the unique license enablement, enforcement, and management requirements of any organization, regardless of size, technical requirements, or organizational structure. SafeNet clients are able to address each and every aspect of the software monetization lifecycle—from copy and intellectual property protection to product catalog management and ongoing end-user experience improvement. With a proven history of adapting to new requirements, and introducing new technologies to address evolving market conditions, SafeNet’s more than 25,000 customers around the globe know that by choosing Sentinel, they choose the freedom to evolve how they do business today, tomorrow, and beyond.