SaaS Application Monetization

For Enterprise organizations, utilization of Software as a Service (SaaS) applications means easier budgeting, faster deployment, and reduced risk. For cloud service providers and established on-premise software publishers alike, SaaS presents a new opportunity to give customers what they want—while ensuring recurring revenue streams and exploring new markets. It is no wonder that industry-leading analyst firms IDC predicts that by 2010 nearly 65% of new product from established ISVs will be delivered as SaaS services and nearly 85% of net-new software firms coming to market will be built around SaaS service composition and delivery.

As early adopters of SaaS have realized, it is not easy to find the right catalog segmentation ,  feature bundling , and pricing models. It takes time, experimentation, and most importantly service catalog flexibility. As with traditional software consumption, ensuring user compliance with the terms of a service agreement is critical to profitability. Before SaaS, data collection was a premium feature of most software licensing and entitlement management systems, used to forecast trends and make informed business decisions. In the cloud, usage data is not only used for business intelligence but is vital for supporting business critical processes such as billing, therefore, it is essential that cloud service providers are able to easily track, organize, and report on service usage.

While cloud service providers are running into many of the same challenges faced by on-premise software delivery several decades ago the benefits of cloud service deliver far outweigh the potential growing pains. 

A complete software monetization solution for cloud-based service delivery must:

• Enable sophisticated service catalog definition
• Provide automated service agreement provisioning
• Support feature-level user authorization
• Allow service catalog and pricing model reconfiguration without re-engineering
• Offer detailed service usage tracking and reporting
• Integrate easily and seamlessly with the service providers various back office systems, enabling process automation
• Support software delivery and management scenarios, offering software publishers a means to centrally manage all cloud services and traditional on-premise applications

Sentinel Cloud Services offers the industry’s first and only software licensing and entitlement management solution delivered from the cloud for the cloud. Built leveraging the company’s more than 25 years of experience delivering best-in-breed software licensing and management solutions, but architected from the ground up to support all of the unique requirements of cloud service delivery, Sentinel Cloud Services is the industry’s only complete and proven solution for software monetization in the cloud.

Sentinel Cloud Services make it quick and easy for SaaS providers to define their service catalogs, provision and control user access at the feature level, measure service usage for billing and business intelligence purposes, and instantly adapt their service catalog to embrace new and evolving market opportunities.

Please visit www.sentinelcloud.com for more information or to request a free trial today.