Bringing an innovative, useful software application to-market is only half the battle. If the publisher of that software does not have the ability to quickly and easily create different product/service and feature bundles at varying price points, maximum market penetration will never be realized. Flexible software delivery or software packaging capabilities are reliant on two factors: product versatility and operation agility.
Product Versatility
In order to reach maximum market applicability software publishers must first be able to prioritize which features within a product/service they would like to monetize, and then need the ability to deliver these features in multiple software packages to create the right offering for every customer. Effective software delivery and of one product in multiple software packages at a range of price points to a wide range of markets is driven by product versatility.
Operational Agility
Equally as important is operational agility. Finding the right feature combinations at the right price points in multiple markets takes time and experimentation. In order to fine-tune a product or service catalog for maximum profitability, a software publisher must be able to adapt their product, service, and feature bundles instantly without having to involve engineering. The decoupling of product engineering and software packaging functions enables software publishers to respond immediately to constantly evolving customer and market demands to maintain broad market applicability and competitive edge.
Software Packaging & Pricing with Sentinel Software Monetization Solutions
SafeNet’s software licensing and entitlement management solutions are engineered to fuel product versatility and operational agility. The unique Protect Once, Deliver Many™ of all Sentinel licensing systems enable you to design our software license enforcement APIs into your product once and enjoy the freedom to price and package at the feature-level for the entire life of that product or service without ever having to involve engineering.
To help guide future product management and business development strategies, customers can leverage Sentinel EMS. The activation and usage data collected by Sentinel EMS can be used to generate reports highlighting popular features, peak usage times, and regional trends. This information can guide decisions around what features and markets should receive, or not receive future investment.
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